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What changed in Google, SEO and marketing, and exactly what to do about it.
ChatGPT
Gemini
Google AI Overviews
Claude
Perplexity
Meta AIGoogle AI Mode
Mistral
DeepSeek
Llama
Qwen
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AI Search · Guide
ChatGPT's web results come mainly from Microsoft's Bing, plus other search providers OpenAI doesn't name, content partners and a growing index of its own. Here's what OpenAI says, what the studies found, and how to get your site into ChatGPT's answers.
· 7 min read
AI Search
Claude's web search started on Brave Search, but Anthropic now lists three web search providers, and Bing supplies its images. Here's what each one does, how we know, and how to get your site into Claude's answers.
AI Search
An llms.txt file gives AI tools a short map of your site, and it takes about 20 minutes to make. Here's how to write one, what the data says about whether AI crawlers read it, and what actually gets AI tools to visit your site more often.
Analytics
Google Analytics 4 is free and built for marketing, PostHog is built for products and experiments, and Matomo is built for owning your data. Here's how they compare on price, features and ease of use, and whether you need more than GA4.
AI Search
ChatGPT and Google's AI pick local businesses from different sources. Here's how to check whether ChatGPT and AI Mode recommend you, a free tool that runs the check for you, and what to fix on Google, Yelp and your website.
24 Sept – 8 Oct 2026 · 14 days
18 Aug – 21 Aug 2026 · 3 days
24 Jun – 26 Jun 2026 · 2 days
Practical search engine optimization for people who have to show results. Technical fixes, on-page work and link building, explained with the reasoning behind each step so you can apply it to your own site.
10 articles
How AI Overviews, AI Mode, ChatGPT, Perplexity and other answer engines find and cite sources. What is measurable today, what is still guesswork, and how to make your pages easy to quote.
10 articles
Every confirmed Google core, spam and ranking update, tracked from rollout to completion. Each report covers what changed, who was affected and the checks worth running before you touch your content.
1 article
Planning the work before doing it: keyword and topic research, site architecture, content calendars and how to decide what to fix first when time and budget are limited.
1 article
Writing pages that rank and actually help readers. Search intent, structure, E-E-A-T signals and editing habits that turn a draft into the best answer on the results page.
1 article
Making sense of Search Console, GA4 and Bing Webmaster Tools. How to read traffic changes, separate real drops from reporting noise, and turn the numbers into a short list of actions.
2 articles
Search in the wider marketing mix: paid search, social, email and brand. Where SEO fits, where it does not, and how the channels feed each other.
6 articles
Reviews, comparisons and walkthroughs of SEO and marketing tools, including the free ones built into SERP Times. What each tool is good at and where it falls short.
5 articles
Tools · Guide
· 9 min read
Marketing · Guide
· 11 min read
Marketing · Guide
· 11 min read
Analytics · Guide
· 9 min read
Marketing · Guide
· 11 min read
Marketing · Guide
· 11 min read
Count words, characters, sentences and paragraphs, and see reading time and the most-used terms as you type.
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Switch text between upper, lower, title, sentence, camel, snake and kebab case in one click.
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Check title and meta description length in characters and estimated pixels against Google's display limits, with a live preview.
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Preview how a page could look in Google on desktop and mobile, or beside up to nine competing results.
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Who writes SERP Times
SEO specialist and founder of SERP Times · 2+ years in SEO
Akif Qureshi has worked in SEO for more than two years, auditing sites, planning content and tracking how Google updates change real traffic. He started SERP Times to report search changes clearly and to say exactly what site owners should do about them.
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