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What changed in Google, SEO and marketing, and exactly what to do about it.
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Tools · Guide
One Claude account can stay signed in on your laptop, desktop and phone at once, and Claude Code can run on two computers with the same login. Here's how usage limits work across devices, how to keep two Claude Code accounts on one computer, and where account sharing crosses the line.
· 9 min read
AI Search
OpenAI now lets businesses claim their profile in ChatGPT, update their details, see how often ChatGPT mentions them and, in the US, launch a Business Agent that answers customer questions. Here's how it works and how to set it up.
AI Search
Google DeepMind released Gemini 4 Carbon on November 10, 2026, its strongest model for long, multi-step coding, research, cybersecurity and science. Here's what it can do, how it compares, what it costs and where you can use it.
Google Updates
Google started rolling out its November 2026 core update on Nov 10 and says it may take up to two weeks. Here is what's confirmed and how to check your US traffic.
AI Search
ChatGPT's web results come mainly from Microsoft's Bing, plus other search providers OpenAI doesn't name, content partners and a growing index of its own. Here's what OpenAI says, what the studies found, and how to get your site into ChatGPT's answers.
Started 10 Nov 2026
24 Sept – 8 Oct 2026 · 14 days
18 Aug – 21 Aug 2026 · 3 days
Practical search engine optimization for people who have to show results. Technical fixes, on-page work and link building, explained with the reasoning behind each step so you can apply it to your own site.
11 articles
How AI Overviews, AI Mode, ChatGPT, Perplexity and other answer engines find and cite sources. What is measurable today, what is still guesswork, and how to make your pages easy to quote.
13 articles
Every confirmed Google core, spam and ranking update, tracked from rollout to completion. Each report covers what changed, who was affected and the checks worth running before you touch your content.
2 articles
Planning the work before doing it: keyword and topic research, site architecture, content calendars and how to decide what to fix first when time and budget are limited.
1 article
Writing pages that rank and actually help readers. Search intent, structure, E-E-A-T signals and editing habits that turn a draft into the best answer on the results page.
1 article
Making sense of Search Console, GA4 and Bing Webmaster Tools. How to read traffic changes, separate real drops from reporting noise, and turn the numbers into a short list of actions.
2 articles
Search in the wider marketing mix: paid search, social, email and brand. Where SEO fits, where it does not, and how the channels feed each other.
7 articles
Reviews, comparisons and walkthroughs of SEO and marketing tools, including the free ones built into SERP Times. What each tool is good at and where it falls short.
7 articles
AI Search · Guide
· 6 min read
AI Search · Guide
· 8 min read
Analytics · Guide
· 9 min read
AI Search · Guide
· 8 min read
Tools · Guide
· 9 min read
Marketing · Guide
· 11 min read
Count words, characters, sentences and paragraphs, and see reading time and the most-used terms as you type.
Free · works in your browser
Switch text between upper, lower, title, sentence, camel, snake and kebab case in one click.
Free · works in your browser
Check title and meta description length in characters and estimated pixels against Google's display limits, with a live preview.
Free · works in your browser
Preview how a page could look in Google on desktop and mobile, or beside up to nine competing results.
Free · works in your browser
Who writes SERP Times
SEO specialist and founder of SERP Times · 2+ years in SEO
Akif Qureshi has worked in SEO for more than two years, auditing sites, planning content and tracking how Google updates change real traffic. He started SERP Times to report search changes clearly and to say exactly what site owners should do about them.
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