What changed in Google, SEO and marketing, and exactly what to do about it.
Analytics · Guide
Search Console counts what happens on Google before the click; Google Analytics counts what visitors do after it. Real data from two sites shows why their numbers never match, and how to use both.
· 9 min read
Marketing
Google is folding Display campaigns into Demand Gen, which already reaches YouTube, Discover, Gmail and Maps. Here's what a Demand Gen campaign is, the migration timeline, and how to set one up or move your Display campaigns.
Marketing
Google is now showing ads inside AI Mode answers in India and nine other countries, drawn from your existing Search, Shopping and Performance Max campaigns. Here's how they look, how they're matched, what you can't control and how to get your ads eligible.
Marketing
ChatGPT ads are now self-serve in India, with a minimum daily budget of ₹725. Here's who sees them, how to set up a campaign in OpenAI Ads Manager, how billing works and how to measure results.
AI Search
ChatGPT can only cite pages its search crawler can reach. Here's what OpenAI actually documents, what industry studies add, and a 10-step checklist to follow this week.
24 Sept – 8 Oct 2026 · 14 days
18 Aug – 21 Aug 2026 · 3 days
24 Jun – 26 Jun 2026 · 2 days
Practical search engine optimisation for people who have to show results. Technical fixes, on-page work and link building, explained with the reasoning behind each step so you can apply it to your own site.
5 articles
How AI Overviews, AI Mode, ChatGPT, Perplexity and other answer engines find and cite sources. What is measurable today, what is still guesswork, and how to make your pages easy to quote.
4 articles
Every confirmed Google core, spam and ranking update, tracked from rollout to completion. Each report covers what changed, who was affected and the checks worth running before you touch your content.
1 article
Planning the work before doing it: keyword and topic research, site architecture, content calendars and how to decide what to fix first when time and budget are limited.
1 article
Writing pages that rank and actually help readers. Search intent, structure, E-E-A-T signals and editing habits that turn a draft into the best answer on the results page.
1 article
Making sense of Search Console, GA4 and Bing Webmaster Tools. How to read traffic changes, separate real drops from reporting noise, and turn the numbers into a short list of actions.
1 article
Search in the wider marketing mix: paid search, social, email and brand. Where SEO fits, where it does not, and how the channels feed each other.
4 articles
Reviews, comparisons and walkthroughs of SEO and marketing tools, including the free ones built into SERP Times. What each tool is good at and where it falls short.
3 articles
Marketing · Guide
· 10 min read
Tools · Guide
· 10 min read
SEO · Guide
· 8 min read
Tools · Guide
· 11 min read
Tools · Guide
· 8 min read
SEO · Guide
· 12 min read
Count words, characters, sentences and paragraphs, and see reading time and the most-used terms as you type.
Free · works in your browser
Switch text between upper, lower, title, sentence, camel, snake and kebab case in one click.
Free · works in your browser
Check title and meta description length in characters and estimated pixels against Google's display limits, with a live preview.
Free · works in your browser
Preview how a page could look in Google on desktop and mobile, including the URL, date and favicon.
Free · works in your browser
Who writes SERP Times
SEO specialist and founder of SERP Times · 2+ years in SEO
Akif Qureshi has worked in SEO for more than two years, auditing sites, planning content and tracking how Google updates change real traffic. He started SERP Times to report search changes clearly and to say exactly what site owners should do about them.
Newsletter · coming soon
One short email when a confirmed update lands, with what changed and what to check. No spam, unsubscribe any time.
