About SERP Times

SERP Times reports what changes in Google Search, SEO and digital marketing, and turns each change into a short list of things to check or do. Every news story answers three questions: what changed, who it affects and what to do about it. The guides go deeper into the day-to-day work: audits, content, analytics and search in AI tools.

Alongside the reporting you'll find a Google Update Tracker covering every confirmed update since 2021, and a set of free SEO tools for the jobs that come up every week.

Who writes it#

SERP Times is written and edited by Akif Qureshi, an SEO specialist with more than two years of hands-on work: auditing sites, planning content and tracking how Google updates move real traffic. He holds certifications from Google (Google Analytics and Google Ads Search), HubSpot, Digital Vidya, DSIM and Internship Studio.

He started SERP Times to report search changes clearly, and to say exactly what site owners should do about them.

How we report Google updates#

• Confirmed means confirmed. We call an update confirmed only when Google confirms it, on its Search Status Dashboard, the Search Central blog or its official accounts. Ranking turbulence Google hasn't confirmed is labelled as unconfirmed.
• Dates come from the source. Start and end dates are the ones Google publishes, and the tracker links each update to Google's own entry.
• Fact and analysis are kept apart. What Google said is quoted or linked. Our reading of it, and our advice, are clearly ours.
• Advice you can act on. Every story ends with what to check or do next. When the right move is to wait for a rollout to finish, we say so.
• No invented ranking factors. We don't present a pattern in a few sites as proof of how Google works.

Sources we use#

We rely first on primary sources: Google's Search Status Dashboard, the Google Search Central blog and documentation, public statements from Google's Search Liaison and Search Relations team, the Bing Webmaster blog, and the official help pages for tools such as Search Console and Google Analytics. When another publication breaks a story or finds something new, we credit and link to it. When we use our own observations, we say what was measured and how.

Corrections#

If we get something wrong, we fix it and say so. A correction is noted in the article with the date and what changed, and the article's "Updated" date moves with it. Typos and broken links are fixed without a note.

Spotted a mistake? Use the contact form and choose "Correction". Please include the link and what's wrong.

Independence#

SERP Times doesn't publish sponsored articles, and there are no ads or affiliate links on the site today. Nobody pays to be covered or to be left out. If that ever changes, paid content will be labelled clearly and the disclaimer will be updated first. SERP Times is not affiliated with Google or any other company we write about.

How we use AI tools#

We may use AI tools to help with research, outlines and editing. Every article is checked against primary sources and approved by Akif before it's published, and he is responsible for everything on the site.