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    Free tool · Writing

    Headline Analyzer

    Check a headline's length, clarity and tone, see how wide it is in a Google result and get a plain checklist score.

    Runs in your browser: nothing you type is uploaded.

    If you add one, the score also checks that it appears, and how early.

    Results

    Type or paste a headline and its score appears here.

    The score is a checklist of writing habits, not a prediction of rankings or clicks. Use it to spot problems, then trust your own judgment.

    How to use it

    1. 1

      Type or paste one headline per line. You can check up to 20 at once.

    2. 2

      Add a target keyword if you want the score to check that it appears, and how early.

    3. 3

      Read each check. Green passed, amber needs a look, and the points show what each one is worth.

    4. 4

      Rewrite the weak ones, then compare the new scores side by side.

    Why it matters

    A headline has one job: tell the right reader what they will get. Length, a clear promise and a plain tone are the habits that do that most often, and they're easy to check in seconds.

    The width check uses the same pixel measure as our title checker, so you can see whether a headline fits as a Google title or will be cut off. Google may still rewrite titles.

    The score is a checklist, not a prediction of clicks or rankings. Headlines that exaggerate or hide the key fact also run against Google's Discover content policies, so the tone check marks clickbait phrases, all-caps shouting and stacked exclamation marks.

    Frequently asked questions

    How is the score calculated?

    Each check is worth a set number of points, shown next to it: length in a Google result, word count, a clear promise, the keyword, useful words, tone and specificity. The score is the points earned out of the points possible.

    Does a high score mean more traffic?

    No. It means the headline follows good writing habits. Traffic depends on the topic, the competition and whether the page delivers on the headline.

    How long should a headline be?

    As a page title, about 50 to 60 characters, or under roughly 580 pixels, so Google can show it in full. A headline on the page itself can be longer, but 6 to 12 words is easy to scan.

    Should I put a number in my headline?

    If the page really is a list or has a key figure, a number sets expectations clearly. Don't add one just for the sake of it.

    Does it work for other languages?

    The word lists and the stop-word check are English only. The length and width checks work for any language.

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