SEO

Practical search engine optimisation for people who have to show results. Technical fixes, on-page work and link building, explained with the reasoning behind each step so you can apply it to your own site.

Bar chart comparing monthly Search Console clicks with GA4 Google organic sessions from August to October 2026 for a skin clinic and a tour operator; the tour operator's GA4 sessions fall to zero in October

Analytics · Guide

Difference Between Search Console and Google Analytics

Search Console counts what happens on Google before the click; Google Analytics counts what visitors do after it. Real data from two sites shows why their numbers never match, and how to use both.

1 Nov 2026 · 9 min read