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    Type at least two letters to search news and guides.

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    Free SEO tools

    Quick, free tools for the everyday jobs in SEO: checking a title fits, tagging a campaign link, following a redirect chain or testing a robots.txt rule. No sign-up. The writing and on-page tools run in your browser, so nothing you type leaves your device.

    Writing

    Count, convert and analyse your copy before it goes live.

    • Word & Character Counter

      Count words, characters, sentences and paragraphs, and see reading time and the most-used terms as you type.

      Free · works in your browser

    • Case Converter

      Switch text between upper, lower, title, sentence, camel, snake and kebab case in one click.

      Free · works in your browser

    • Keyword Density Checker

      See how often one-, two- and three-word phrases appear in your text, with percentages and an optional stop-word filter.

      Free · works in your browser

    On-page

    Titles, descriptions, slugs and structured data, measured the way Google shows them.

    • Meta Title & Description Checker

      Check title and meta description length in characters and estimated pixels against Google's display limits, with a live preview.

      Free · works in your browser

    • SERP Snippet Preview

      Preview how a page could look in Google on desktop and mobile, including the URL, date and favicon.

      Free · works in your browser

    • URL Slug Generator

      Turn any title into a short, lowercase, hyphenated URL slug without stop-word clutter.

      Free · works in your browser

    • FAQ & Article Schema Generator

      Generate valid FAQPage and Article JSON-LD from a simple form and copy it straight into your page.

      Free · works in your browser

    Technical checks

    Check a live URL's redirects, tags, robots.txt and sitemap like a crawler would.

    • HTTP Status & Redirect Checker

      Follow a URL's full redirect chain and see the status code, location and timing of every hop.

      Free · checks a live URL

    • On-Page SEO Checker

      Audit a live page's title, meta description, headings, canonical, robots tags, Open Graph, hreflang and image alt text.

      Free · checks a live URL

    • Robots.txt & Sitemap Checker

      Fetch a site's robots.txt and XML sitemap, check they are valid and see which URLs are blocked.

      Free · checks a live URL

    Tracking

    Tag campaign links so GA4 credits the right source.

    • UTM Link Builder

      Build campaign URLs with consistent UTM parameters so GA4 reports your traffic sources correctly.

      Free · works in your browser