Disclaimer

General information, not professional advice#

SERP Times publishes news, analysis and guides about search engines and digital marketing for general information. It isn't professional advice for your business, and it isn't legal or financial advice. Decide what to do with your own site, or get professional help, based on your situation.

No guarantees about rankings#

Google and other search engines change their systems often and don't publish every detail. Our reporting is based on what they say publicly, their documentation and what we observe. We can't guarantee that following any advice here will improve your rankings or traffic, and results differ from site to site.

Accuracy#

We check our facts against primary sources and correct mistakes openly, as described on the About page. Even so, articles describe things as they stood on their publication or update date, and some details may go out of date. If you spot an error, please tell us through the contact form.

Free tools give estimates#

Our free tools are aids, not authorities. Pixel widths, snippet previews, density figures and URL checks are estimates or snapshots, and what search engines show or record can differ.

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There are no ads, affiliate links or sponsored articles on SERP Times today, and nobody pays us to cover a product or a company. If that changes, we'll update this page first, and every ad, affiliate link or sponsored piece will be clearly labelled where it appears.

Not affiliated with Google#

SERP Times is independent. It isn't affiliated with, endorsed by or sponsored by Google, Microsoft, OpenAI or any other company we write about. Product names are trademarks of their owners and are used only to identify the products.

Links to other websites#

We link to other websites for reference and further reading. We don't control their content and aren't responsible for it.